Gus Sullivan's name is synonymous with Boston State College athletics. He served as the school's Director of Athletics for 31 years from 1948-78 and began the program with just the sport of basketball. Upon his retirement in 1978, BSC boasted a program of 20 athletic teams for men and women. Sullivan also founded the nation's second oldest college hockey invitational, when he established the Codfish Bowl in 1965, a tournament that routinely featured the region's top hockey teams. Under Sullivan's guidance, Boston State was a member of the NCAA, ECAC, NAIA, NESCAC, NECAC, MASCAC and NRA and was a major power when the NCAA was made up of two basic divisions - small college and major college. During his tenure, Sullivan held many distinguished titles, serving as District Chairman of the NAIA, Chairman of the ECAC Hockey Tournament, President of the NESCAC, Chairman of the NESCAC Sports Committee and became the first commissioner of the MASCAC in 1974. Sullivan was also active within the City of Boston as Chairman of the Athletic Advisory Council and Associate Commissioner of Parks and Recreation. Sullivan helped put Boston State athletics on the map with such notable coaching appointments as UMass Boston Inaugural Hall of Famer Ed Barry, former Boston Celtic Jim Loscutoff, fellow UMB Hall of Famer William Squires, pistol coach Dr. Lebaron Colt and two-time NCAA wrestling champion Jim Nance. He also made time for coaching as the mentor for Boston State's baseball and basketball squads from 1954-60.